Home Marketing Communications Branding and Positioning Media Relations Employee Communications Corporate Literature Project Management Training & Development Account Management Group Problem Solving Managing Performance Evaluation Motivating and Managing Staff Problem Solving in the Planning Process Presentation training Winning Media Interviews Executive Branding Professional Positioning Networking Our People Jeannette Paladino Robert Moulthrop Mary Lynn Coyle Nancy Foxen Amy Dean Thoughtware Contact: 36 Sutton Place South New York, NY 10022 212.308.4364 info@belmontcommunications.net Marketing Communications Corporate Branding and Positioning Our goal is to establish our clients as industry leaders by turning them into powerful communicators, newsmakers and rainmakers. We employ the most targeted communications channels to reach key audiences including donors, clients, prospects, reporters, employees and opinion leaders. We focus on building a client's brand image - internally and externally - using the full range of communications tools. What is the client's positioning in the marketplace? If it is unclear or needs refinement, we can conduct the necessary research to bring clarity to the brand and key messages the client wants to communicate. We've managed positioning programs as internal and external consultants to major organizations. Clients are different. Their problems are unique to their organizations. For that reason, we approach each client with a clean slate. We don't claim to have THE solution or program in our back pocket. After gaining an understanding of the client's needs, we create a tightly focused program to achieve results. We are not wedded to one particular approach. Each program is developed in close consultation with the client. No matter what others may say, no agency can know as much about the client's business as the client. We know, because our senior professionals have worked on both the client and agency sides. Our most successful client relationships are those in which the client and agency are true partners and share information about the organization that leads to a consistent positioning and outstanding results. Media Relations - Making Newsmakers We believe in a straightforward media relations strategy - turn our clients into newsmakers. We know how to generate news even when the client doesn't have hard news to report. What are the industry's key trends? What's just happened that will influence those trends? What can our client say about those trends and breaking news that will re-enforce brand image and business goals? Once the reporter has the client on a Rolodex, then the client begins to get calls and appear regularly in stories in print and broadcast media and, increasingly, on the Internet. From positioning as an "expert," creating speaking opportunities is a natural next step. These platforms generate additional media coverage and more direct contact with clients, prospects, employees, donors and other influencers. We didn't invent this opportunity cycle, but we know how to make it work for clients. Employee Communications - Should support business goals It's a simple equation. Internal Branding = External Success. Employee communications programs should embody the brand and foster what we call a Culture of Communication. The tenets of this culture are: Trust is the core component - all communications must be reliable, truthful and contain the full story. At the heart of trust is: Openness - there must be an unwavering commitment to and support of a healthy two-way communications environment Simplicity - communications must be clear, meaningful and accessible Consistency - messages must be strategic and integrated Caring - there must be concern for the individual We know how to combine print with web-based e-tools to provide feedback programs that reach out, recognize performance, and foster and implement change. For a financial services client a "talk-back" newsletter program helped management create a more positive atmosphere going into a merger. Corporate Literature - Can work harder E-communications and print provide opportunities for cross-selling and cross-communication across a broad range of traditional and new audiences. A coordinated multi-version newsletter, for example, can provide clients, prospects, donors and other constituents with local news as well as information with a corporate perspective. For local offices or affiliates, a nationally-supported, multi-version newsletter program provides critical support to their outreach programs. The national organization benefits by having a consistent brand image and messages across all communications. Project Management - Creating an Impact We are experts at managing complex projects. For one client, we managed communications for a down-sizing, developing the plan, crafting key messages and training the company spokespersons. While other competitors, who were also downsizing, received negative press, our client was not mentioned in stories. For another client, we introduced a senior partner to a major trade organization, arranged for her to announce a major study at the plenary session of their annual conference, held a highly successful press conference, and afterwards made appointments for her with prospective clients to share the study results.
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