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Executive Branding Professional Positioning - How to Define and Market Yourself to Those Who Count Executives need to develop their own brand positioning to stand out from the crowd. Positioning is a marketing term that summarizes how a company and its services are perceived in the minds of clients and prospects or internal audiences. Positioning is equally important to individuals who need to distinguish themselves in order to sell a service, get a job, or win a promotion. Most individuals already have a positioning in the minds of people who count. Often they are identified with pre-fixes: i.e.: Harvard MBA, Nobel Prize winner, Playmate-of-the-month, 350-hitter, salesman of the year, etc. We can help individuals define their distinct personal and professional attributes to develop a positioning to successfully brand and market themselves to their most important targets. Participants learn how to:
Networking Networking is an overused term that is too often defined as making as many contacts as you can to get something for yourself. Instead, networking should be defined as a process of making connections that will lead to mutually beneficial relationships. In this program, participants learn how to prepare to be an outstanding networker by doing the necessary research: Who is it that you are trying to influence? What is it that the person or persons you are trying to sell need - what's in it for them? What do you want to achieve - a promotion, a new client, approval for your marketing campaign? What will impress your listener and persuade him or her to your ideas? How do you avoid bad practices in networking? |
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